5 thoughts on “What is the future of the car beauty industry? Urgent”
Erika
Industry analysis
The automotive after -sales market is popular in 2004. In the past few years, it has become more popular. Looking at us, large and small car beauty shops have risen. According to CCTV survey: At present, more than 60%of private car owners in my country have car beauty demand; 70%of private car owners are willing to install anti -theft alarm equipment ... a report from Roland Berg pointed out that in 2010, China's automotive after -sales service market will be It reached 190 billion yuan.
The second largest "automobile department store" company in Japan -the relevant person in charge of the Yellow Hat Co., Ltd. predicts that China's automobile service field will approach the world level in just a few years. The car supplies market will be 84 billion yuan by 2010. Undoubtedly, the profits brought by the entire after -sales service market will be amazing. According to the estimates of US authoritative agencies, the purchase fee for a whole vehicle accounts for about 35%of the lifetime cost, and the various taxes and fees after buying the car account for about 20%, while the cost of car maintenance, decoration, and replacement parts is as high as as high as as high 45%.
, competition analysis
At present, the after -sales market of the automobiles is becoming increasingly popular and its development is extremely rapid, but it is dominated by decoration stores and maintenance centers. In the budding or starting phase, the main sales channels of the accessories are: one business super, two decoration stores, and now there are scattered car jewelry stores in the country, which are mainly concentrated in developed cities in South China. However, too many categories have brought unnecessary cost consumption in the middle supply link. The price of products to consumers has fallen, which has affected the sales of the entire special product. There is still a lack of mature management system and mature operating mechanism.
It is well known that the car decoration beauty shops on the streets and alleys are already available everywhere. One of the reasons is that they all see the growth of the automotive aftermarket. Follow -up operation. The model of car supplies and simple external decorations and modification supplies has not really begun ~ At this time, it is particularly important to establish a pure car supplies brand franchise store.
three, prospect analysis
It car service supplies are one of the three major sectors of the automotive aftermarket, and it is also one of the fastest development and best prospects in China. Especially in recent years, with the blowout development of my country's automotive industry, the development speed of the automotive supplies industry has become a thousand miles a day, becoming a vitality army in the Chinese automotive aftermarket.
is worth noting that buying a car means the beginning of car jewelry consumption. Compared with car purchase, car jewelry consumption is more sustainable.
In industry insiders analyzed that now there are cars, their consumption philosophy has gradually changed from a car to a beautiful, personalized car, focusing on humanized and fashionable design. Essence In the eyes of a car family, the car is not only a transportation, but also a flowing "home". Therefore, the owners pay great attention to the in -car environment, and feel that only after decorating the car, can they enjoy fun while driving. Moreover, with the continuous reduction of automobile prices, the number of private cars continues to increase, and the demand for car decorations will increase rapidly, which provides a prerequisite for the development of the car jewelry industry.
2003 The number of national vehicles in the middle of the country was 27.42 million, of which more than 70%were cars. At present, the degree of intervention in Chinese car jewelry is only about 30%. 70%of space needs to be developed. The direct demand for automobile jewelry is about 14 billion yuan. Car is an important part of family property. Buying a car means that this consumption has just begun.
The attention and personalization of humanization
This car accessories on the market are very popular and fashionable design, and the decoration of jewelry does not need to change any settings and performance of the car. It does not need to spend much money to achieve good results, so it is particularly loved by the car family.
For families with children, children's safety is the primary problem. For example, the seat belt is designed for adults, which is not suitable for young children. A "Baby Poly -Pentagon Page Block/Walking Bot" developed by Casery in Guangzhou is designed for infants and young children under 6 years of age. It is convenient for families with cars to travel with young children. The weight of the seat itself is very small, which is convenient for parents to carry, but it can withstand strong ability and can be suitable for children of 2-18 kg. Another feature of the seat is that it can be converted into a walking chair. When eating out, it can also be used as a child's dining seat, which reduces many unnecessary troubles.
For young people, unique perfumes, dolls, steering wheel covers, CD boxes, floor mats, cool stickers, camping items, rearview mirror sleeves, paper towel boxes, ashtrack are more attractive to be more attractive force. The imported brands of various small gasoline barrels, orange -red football, pink kitty cats, exquisite watches, wheel -like, golden Guanyin Buddha statues ... all make people love; The classic image; the pattern of the chair cover is richer. There is a light green chair cover with a white Snoopy printed on it. It looks very naughty and cute, and the female owners who often visit the shop scream excitedly. These various gadgets contain huge market demand, and they are often expensive -a bottle of perfume is generally more than 100 yuan, and a set of cushions is about 800 yuan.
Coufeng becomes the main consumer
Nowadays, women's "car people" grow rapidly, decorative cars and dressed cars are the most enthusiastic things they are in their free time. Many female owners It is not rare to spend hundreds of, thousands, or more money. Women's consumption often follows the trend, and it is very random to spend money. "Just buy as long as you like", and often replace the jewelry with the change of fashion and seasons. Based on the above characteristics The support forces. rnrn比如一位雨燕的车主张女士，在爱车里放置了大大小小30多件装饰品，从车外到车内：杯托、音乐香水、各种绒毛玩具、 The body decoration stickers and so on are dazzling. According to the personnel of a car jewelry franchise store, among the car buyers, the choice of car decoration tools has a large proportion, and there are many women. Focus, sales are also very optimistic.
In in the long run, in the long run, in the research and development enterprise -manufacturer -wholesale enterprise -retail enterprise -final consumers, from the perspective of product circulation : Upstream R
The follow -up service market of the car refers to all the business opportunities caused by consumers from the date of buying a car to a few years later. Experts estimate that in 2010, my country's car ownership will reach more than 50 million vehicles, which is the fourth largest automotive market in the world after the United States, Japan, and Europe. What kind of market is so many car service? At present, more than 60 % of private high -end car owners in my country have the habit of doing external beauty maintenance for cars; more than 30 % of private low -end car owners have also begun to form a concept of beauty maintenance for cars; more than 30 % of public high -end cars are also regularly carried out. External beauty maintenance, the automobile beauty industry has formed a huge market development space in my country. According to expert forecasts. By 2010, my country will form a huge automotive service market with a scale of 115 million yuan.
The business suggestion:
In the results of the market survey above, car beauty has a lot of room for development. Of course, the car beauty industry is not a new industry, and there are still many competitors. For a car beauty shop, there are a few suggestions to refer to:
1. Provide some free services, such as (free tire testing, free test ride test drive, four -wheel positioning). These services are free, of course, it also provides special services in specific environments.
2. Automotive beauty companies will provide customers with some member services, such as (membership card, etc.). With this member card, you cannot enjoy the discount service, and you can implement the green channel strategy. r. n 3. Corresponding training for employees every week to survive to meet the requirements of customers. Let the technicians not only have technology, but also let them have their customers who treat their families like their families. As long as customers come here, they will not think of other beauty companies, and use this to let customers promote the company themselves.
The car decoration beauty shop on the streets and alleys is already seen everywhere. One of the reasons is that they all see the growth of the after -automobile market. The second is the imitation of its format. Because of the reason. , good prospects in this industry do not mean that the income must be good. Because everyone is optimistic about the prospects, there are many people who do, and the competition will be relatively fierce. If you are determined to involve this industry, you should do a detailed understanding of the local consumer groups and investigate the business of other peers in order to create your own characteristics. When everyone does the same business, especially to establish their own characteristics and be established in a different place in service, so as to get good benefits.
This may be the most concerned about the majority of people who want to enter the car beauty industry. According to my in -depth investigation and research on the entire Beijing market, the conclusions obtained are: The has no truly excellent enterprise in the entire automotive beauty industry, and the industry is at the level of low -level chaos. It more knowledge of car beauty franchise, you can learn about the car beauty franchise school.
Not very much, every brand of cars has professional maintenance services. You can't compete, unless you are a small jewelry selling the car facade upstairs, the range is too small, and there is no uniqueness. What is the difference between the car and the family in the family.
With the increasing level of people's living standards, more and more pursuit of material and spiritual enjoyment, and the continuous price reduction of cars, more and more families start buying their own car. There will be broad prospects
Industry analysis
The automotive after -sales market is popular in 2004. In the past few years, it has become more popular. Looking at us, large and small car beauty shops have risen. According to CCTV survey: At present, more than 60%of private car owners in my country have car beauty demand; 70%of private car owners are willing to install anti -theft alarm equipment ... a report from Roland Berg pointed out that in 2010, China's automotive after -sales service market will be It reached 190 billion yuan.
The second largest "automobile department store" company in Japan -the relevant person in charge of the Yellow Hat Co., Ltd. predicts that China's automobile service field will approach the world level in just a few years. The car supplies market will be 84 billion yuan by 2010. Undoubtedly, the profits brought by the entire after -sales service market will be amazing. According to the estimates of US authoritative agencies, the purchase fee for a whole vehicle accounts for about 35%of the lifetime cost, and the various taxes and fees after buying the car account for about 20%, while the cost of car maintenance, decoration, and replacement parts is as high as as high as as high 45%.
, competition analysis
At present, the after -sales market of the automobiles is becoming increasingly popular and its development is extremely rapid, but it is dominated by decoration stores and maintenance centers. In the budding or starting phase, the main sales channels of the accessories are: one business super, two decoration stores, and now there are scattered car jewelry stores in the country, which are mainly concentrated in developed cities in South China. However, too many categories have brought unnecessary cost consumption in the middle supply link. The price of products to consumers has fallen, which has affected the sales of the entire special product. There is still a lack of mature management system and mature operating mechanism.
It is well known that the car decoration beauty shops on the streets and alleys are already available everywhere. One of the reasons is that they all see the growth of the automotive aftermarket. Follow -up operation. The model of car supplies and simple external decorations and modification supplies has not really begun ~ At this time, it is particularly important to establish a pure car supplies brand franchise store.
three, prospect analysis
It car service supplies are one of the three major sectors of the automotive aftermarket, and it is also one of the fastest development and best prospects in China. Especially in recent years, with the blowout development of my country's automotive industry, the development speed of the automotive supplies industry has become a thousand miles a day, becoming a vitality army in the Chinese automotive aftermarket.
is worth noting that buying a car means the beginning of car jewelry consumption. Compared with car purchase, car jewelry consumption is more sustainable.
In industry insiders analyzed that now there are cars, their consumption philosophy has gradually changed from a car to a beautiful, personalized car, focusing on humanized and fashionable design. Essence In the eyes of a car family, the car is not only a transportation, but also a flowing "home". Therefore, the owners pay great attention to the in -car environment, and feel that only after decorating the car, can they enjoy fun while driving. Moreover, with the continuous reduction of automobile prices, the number of private cars continues to increase, and the demand for car decorations will increase rapidly, which provides a prerequisite for the development of the car jewelry industry.
2003 The number of national vehicles in the middle of the country was 27.42 million, of which more than 70%were cars. At present, the degree of intervention in Chinese car jewelry is only about 30%. 70%of space needs to be developed. The direct demand for automobile jewelry is about 14 billion yuan. Car is an important part of family property. Buying a car means that this consumption has just begun.
The attention and personalization of humanization
This car accessories on the market are very popular and fashionable design, and the decoration of jewelry does not need to change any settings and performance of the car. It does not need to spend much money to achieve good results, so it is particularly loved by the car family.
For families with children, children's safety is the primary problem. For example, the seat belt is designed for adults, which is not suitable for young children. A "Baby Poly -Pentagon Page Block/Walking Bot" developed by Casery in Guangzhou is designed for infants and young children under 6 years of age. It is convenient for families with cars to travel with young children. The weight of the seat itself is very small, which is convenient for parents to carry, but it can withstand strong ability and can be suitable for children of 2-18 kg. Another feature of the seat is that it can be converted into a walking chair. When eating out, it can also be used as a child's dining seat, which reduces many unnecessary troubles.
For young people, unique perfumes, dolls, steering wheel covers, CD boxes, floor mats, cool stickers, camping items, rearview mirror sleeves, paper towel boxes, ashtrack are more attractive to be more attractive force. The imported brands of various small gasoline barrels, orange -red football, pink kitty cats, exquisite watches, wheel -like, golden Guanyin Buddha statues ... all make people love; The classic image; the pattern of the chair cover is richer. There is a light green chair cover with a white Snoopy printed on it. It looks very naughty and cute, and the female owners who often visit the shop scream excitedly. These various gadgets contain huge market demand, and they are often expensive -a bottle of perfume is generally more than 100 yuan, and a set of cushions is about 800 yuan.
Coufeng becomes the main consumer
Nowadays, women's "car people" grow rapidly, decorative cars and dressed cars are the most enthusiastic things they are in their free time. Many female owners It is not rare to spend hundreds of, thousands, or more money. Women's consumption often follows the trend, and it is very random to spend money. "Just buy as long as you like", and often replace the jewelry with the change of fashion and seasons. Based on the above characteristics The support forces. rnrn比如一位雨燕的车主张女士，在爱车里放置了大大小小30多件装饰品，从车外到车内：杯托、音乐香水、各种绒毛玩具、 The body decoration stickers and so on are dazzling. According to the personnel of a car jewelry franchise store, among the car buyers, the choice of car decoration tools has a large proportion, and there are many women. Focus, sales are also very optimistic.
In in the long run, in the long run, in the research and development enterprise -manufacturer -wholesale enterprise -retail enterprise -final consumers, from the perspective of product circulation : Upstream R
The follow -up service market of the car refers to all the business opportunities caused by consumers from the date of buying a car to a few years later. Experts estimate that in 2010, my country's car ownership will reach more than 50 million vehicles, which is the fourth largest automotive market in the world after the United States, Japan, and Europe. What kind of market is so many car service? At present, more than 60 % of private high -end car owners in my country have the habit of doing external beauty maintenance for cars; more than 30 % of private low -end car owners have also begun to form a concept of beauty maintenance for cars; more than 30 % of public high -end cars are also regularly carried out. External beauty maintenance, the automobile beauty industry has formed a huge market development space in my country. According to expert forecasts. By 2010, my country will form a huge automotive service market with a scale of 115 million yuan.
The business suggestion:
In the results of the market survey above, car beauty has a lot of room for development. Of course, the car beauty industry is not a new industry, and there are still many competitors. For a car beauty shop, there are a few suggestions to refer to:
1. Provide some free services, such as (free tire testing, free test ride test drive, four -wheel positioning). These services are free, of course, it also provides special services in specific environments.
2. Automotive beauty companies will provide customers with some member services, such as (membership card, etc.). With this member card, you cannot enjoy the discount service, and you can implement the green channel strategy. r. n
3. Corresponding training for employees every week to survive to meet the requirements of customers. Let the technicians not only have technology, but also let them have their customers who treat their families like their families. As long as customers come here, they will not think of other beauty companies, and use this to let customers promote the company themselves.
The car decoration beauty shop on the streets and alleys is already seen everywhere. One of the reasons is that they all see the growth of the after -automobile market. The second is the imitation of its format. Because of the reason.
, good prospects in this industry do not mean that the income must be good. Because everyone is optimistic about the prospects, there are many people who do, and the competition will be relatively fierce. If you are determined to involve this industry, you should do a detailed understanding of the local consumer groups and investigate the business of other peers in order to create your own characteristics. When everyone does the same business, especially to establish their own characteristics and be established in a different place in service, so as to get good benefits.
This may be the most concerned about the majority of people who want to enter the car beauty industry. According to my in -depth investigation and research on the entire Beijing market, the conclusions obtained are:
The has no truly excellent enterprise in the entire automotive beauty industry, and the industry is at the level of low -level chaos.
It more knowledge of car beauty franchise, you can learn about the car beauty franchise school.
Not very much, every brand of cars has professional maintenance services. You can't compete, unless you are a small jewelry selling the car facade upstairs, the range is too small, and there is no uniqueness. What is the difference between the car and the family in the family.
With the increasing level of people's living standards, more and more pursuit of material and spiritual enjoyment, and the continuous price reduction of cars, more and more families start buying their own car. There will be broad prospects