1 thought on “What are the contents of the internal environmental strategic analysis of the enterprise?”

  1. Reprinted the following information for reference
    The internal environment of the enterprise refers to the sum of the material and cultural environment within the enterprise, including factors such as corporate resources, corporate capabilities, and corporate culture. It is also called internal conditions of the enterprise. That is, a sharing value system within the organization, including the guiding ideology, business philosophy and work style of the enterprise.
    It's internal environmental analysis of the enterprise includes many aspects, such as organizational structure, corporate culture, resource conditions, value chain, core capacity analysis, SWOT analysis, etc. According to the growth process of the enterprise, the internal environmental analysis of the enterprise is divided into analysis of enterprise growth, corporate historical analysis, and corporate status analysis.
    The growth phase analysis
    is to analyze which stage of the company in the growth stage model, and then formulate corporate development strategies in a targeted manner, and apply the right medicine.
    Enterprise history analysis
    The company's past business strategy and goals, organizational structure, financial status in the past five years, human resources strategies in the past few years, and human resources, including the number and quality of personnel.
    Analysis of the status quo of enterprise
    The company's current business strategy and goals, corporate culture, corporate rules and regulations, human resources status, financial status, corporate research and development capabilities, equipment conditions, product market competition, market competition, marketing Marketing capabilities, etc.
    It, the above -mentioned various analysis methods can be summarized into two categories: vertical analysis and horizontal comparative analysis.
    Ipatient analysis
    is to analyze the historical evolution of all aspects of the functions of the enterprise, so as to discover those aspects of the enterprise have been strengthened and developed, which weakened in which aspects. Based on the results of vertical analysis, the development trends of the enterprise are predicted on the basis of historical analysis;
    Celasium comparative analysis
    The situation of enterprises to compare the situation with the industry average. Through horizontal comparative analysis, companies can find the advantages and disadvantages of the industry. This analysis is more practical for the operation of the enterprise. For a specific enterprise, the average industry indicators that can be compared are: funding and tax rates, sales profits tax rates, mobile fund turnover rates, labor productivity, etc.

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