What does this portrait mean to a portrait group? Can you take it for example?
1 thought on “What does portrait in online marketing mean?”
Leave a Comment
You must be logged in to post a comment.
What does this portrait mean to a portrait group? Can you take it for example?
You must be logged in to post a comment.
The target user portrait refers to the natural characteristics of the user, including: age, gender, preference, occupation, position, family, etc.
Sometimes in order to achieve better promotion, it also involves some users' behavioral characteristics, such as : Gathering in the QQ group chat, gathering in the forum discussion, gathering on the question and answer website, etc. After understanding the concept above, let's analyze your target users (I am not the clothing industry, only the analysis can only be toured by the brick) r
Consumer portrait of children's clothing:
Natural characteristics:
Age: 25-35 (people of this age are first mother/father)
Gender: Woman (I believe you should be very good Seeing that a father buys children's clothing in the mall)
The preference: entertainment, movies, tourism
occupations: this depends on whether the children's clothing you sell is high -end goods (corporate white -collar workers) or ground stalls (working class)
behavioral characteristics:
Coloning on QQ group chat and communication
The questions will ask questions on the question and answer website
Coloning on the forums of maternal and infant education to discuss children's education issues
to see Related children's education experts' blog articles
, etc.
If you want to do online marketing promotion, you can start to start. Because you already know the user's natural characteristics (of course, you also need to study the needs of users and pain points) and the behavior characteristics of the user.
You just need to organize the content you want to promote (the content writing should be written according to the user's natural attributes, needs and pain points), and published the channels for users to gather (channels mentioned in the behavioral characteristics).