1 thought on “What is the solution of the sale activity”
Alfred
Plan: Planning Plan for Public Welfare Activity
. Activity theme: Golden Horse House Million Loves Old District
The purpose of activity: The combination of public welfare and commerciality, the marketing activity of righteousness sales
The response to the government's "building a new socialist countryside" call and "youth home construction" care operation, and the Communist Youth League Wuhan Municipal Party Committee , Wuhan City cares about the next generation of work committees, Wuhan Youth Development Foundation, Wuhan Agricultural Bureau, Wuhan Cultural Bureau, Wuhan Health Bureau, Wuhan Evening News Agency, Wuhan Radio and Television Bureau, Wuhan Evening News Agency, Wuhan Love Culture Communication Center For the team, the large -scale public welfare activity "Golden Horse House Millions of Love offers the old district".
In jointly organized by government agencies, social organizations, and news media to enhance the authority, public welfare, journalism, and credibility of the activity. This is a key issue for corporate organizations.
In the upcoming sales off -season, launch large -scale public welfare activities that are closely linked to the Golden Horse House operation project and marketing activities, to find tap news points, attract the attention of the public, enhance the brand image, drive the flow of people and the flow of people in the off -season Sales and pave the way for peak sales.
The activity significance:
1. Increasing brand awareness and reputation: Yipai aid is a public welfare activity with high public attention. There are several benefits to carry out this activity. Because it is a public welfare activity, the audience is wide, it can quickly promote the brand, and the public has a faster cognition;
2, public opinion propaganda orientation and news hype: as a public welfare activity itself has a certain news value itself Through reasonable speculation as the marketing activity of the Golden Horse House, it enhances the public's memory, cognition, and goodwill for the brand of the Golden Horse House.
3, enhance corporate image and actual sales: For a company, obtaining public cognition is an intangible asset of an enterprise. The better the social effect, the more it can drive the company's performance.
4. It is in line with the company's business philosophy: President Xiao Kaixuan has proposed a sense of corporate mission at the company's conference many times. At the same time as we have a comprehensive product positioning, we have solved the pain of consumers' home improvement. It is also necessary to create a public welfare image in the eyes of the public, create an excellent corporate culture, establish the values of employees, and lay a solid foundation for enterprises to develop through the grand project of people's hearts.
5, win -win situation of economic benefits and social benefits:
(1) Effectively carry out brand image strategic goals by integrating advantageous resources; (2) The sale (righteous shot) activity can effectively attract passenger flow to the store, thereby enhancing economic benefits. The public has a high enthusiasm for public welfare. Through long -term public welfare activities, it can achieve good social benefits;
(3) Because public welfare is a long -term business that government departments are very concerned, this event has united a number of government functional departments, so as to establish a good government image project; Effect: The theme of this event is prominent, the subject matter is clear, and the attention of the public, the media and government departments is high; and the activity itself is easy to operate and has a lot of room for hype; interacting with merchants, less investment, and getting more effective brand promotion effects.
. The analysis of the activity of righteousness (righteous shot) activity:
1. Event content:
As the welfare agencies and disadvantaged groups of the old districts of the revolutionary districts as the special funds of love.
2. Activity time: Starting in May 2006, to carry out a series of love -sale and donation activities in the past year.
3. Sales product Source:
(1) sponsor the merchant of the Golden Horse House, especially the sanitary, floor, tiles, cabinets, electrical appliances, furniture, etc. Well -known brand manufacturers have a strong brand promotion awareness and sponsor the enthusiasm of investment products. They agree to do business promotional activities on the grounds of public welfare sponsorship.
(2) At present, the company's Wuhu base still has a group of inventory furniture, bedding, etc., which can be used as righteous products.
(3) The plan to organize 8-10 public welfare theme promotions and several donation activities in the past year. It is estimated that each time it needs to provide furniture building materials worth 1-50,000 yuan Selling for sale as a donation funds to fund the old revolutionary district.
4. The difficulty of activity: This activity requires some manufacturers to cooperate to provide product -based products. However, participating in this event can bring a number of tangible returns to merchants. Therefore, it is feasible to persuade merchants to provide auction products.
5. Event starting time: May 27th, 28th, once a day, auction time of about 2 hours per day.
It 1-2 weekends will be held at a fixed -point monthly on the weekend.
. Support objects
The main support objects with the old district of Dabie Mountain in Hubei Province, you can go deep into the old district of Dabie Mountain, such as Hongan, Macheng, Dawu, Luotian, Yingshan, Yingshan , Huangpi, Xinzhou and other places, according to different periods, organize manufacturers such as brand tiles, flooring, sanitary ware, cabinet and cabinet matching to launch relevant theme promotional activities, such as the following theme activities:
1. From July to August, after the college entrance examination, the college entrance examination was launched
2. September. R n3. October, donate love for welfare agencies in the old revolutionary district
. Media support
1. n2. "Wuhan Morning News"
3. Wuhan TV "People's Link"
4. :
1. This free shooting activity is a bottomless price, that is, the starting price of all lots from 0 yuan.
2. The auction of the auction was provided by the merchants of the Golden Horse House. The main auctions such as bed, mattress, sofa, dining table, chair, sofa bed and other auctions.
3. The amount of this auction is used to fund the disadvantaged groups of revolutionary districts.
4.
5. This auction is auctionless auction. In the end, the owner was brought to the cashier platform by the staff;
Plan: Planning Plan for Public Welfare Activity
. Activity theme: Golden Horse House Million Loves Old District
The purpose of activity: The combination of public welfare and commerciality, the marketing activity of righteousness sales
The response to the government's "building a new socialist countryside" call and "youth home construction" care operation, and the Communist Youth League Wuhan Municipal Party Committee , Wuhan City cares about the next generation of work committees, Wuhan Youth Development Foundation, Wuhan Agricultural Bureau, Wuhan Cultural Bureau, Wuhan Health Bureau, Wuhan Evening News Agency, Wuhan Radio and Television Bureau, Wuhan Evening News Agency, Wuhan Love Culture Communication Center For the team, the large -scale public welfare activity "Golden Horse House Millions of Love offers the old district".
In jointly organized by government agencies, social organizations, and news media to enhance the authority, public welfare, journalism, and credibility of the activity. This is a key issue for corporate organizations.
In the upcoming sales off -season, launch large -scale public welfare activities that are closely linked to the Golden Horse House operation project and marketing activities, to find tap news points, attract the attention of the public, enhance the brand image, drive the flow of people and the flow of people in the off -season Sales and pave the way for peak sales.
The activity significance:
1. Increasing brand awareness and reputation: Yipai aid is a public welfare activity with high public attention. There are several benefits to carry out this activity. Because it is a public welfare activity, the audience is wide, it can quickly promote the brand, and the public has a faster cognition;
2, public opinion propaganda orientation and news hype: as a public welfare activity itself has a certain news value itself Through reasonable speculation as the marketing activity of the Golden Horse House, it enhances the public's memory, cognition, and goodwill for the brand of the Golden Horse House.
3, enhance corporate image and actual sales: For a company, obtaining public cognition is an intangible asset of an enterprise. The better the social effect, the more it can drive the company's performance.
4. It is in line with the company's business philosophy: President Xiao Kaixuan has proposed a sense of corporate mission at the company's conference many times. At the same time as we have a comprehensive product positioning, we have solved the pain of consumers' home improvement. It is also necessary to create a public welfare image in the eyes of the public, create an excellent corporate culture, establish the values of employees, and lay a solid foundation for enterprises to develop through the grand project of people's hearts.
5, win -win situation of economic benefits and social benefits:
(1) Effectively carry out brand image strategic goals by integrating advantageous resources;
(2) The sale (righteous shot) activity can effectively attract passenger flow to the store, thereby enhancing economic benefits. The public has a high enthusiasm for public welfare. Through long -term public welfare activities, it can achieve good social benefits;
(3) Because public welfare is a long -term business that government departments are very concerned, this event has united a number of government functional departments, so as to establish a good government image project; Effect: The theme of this event is prominent, the subject matter is clear, and the attention of the public, the media and government departments is high; and the activity itself is easy to operate and has a lot of room for hype; interacting with merchants, less investment, and getting more effective brand promotion effects.
. The analysis of the activity of righteousness (righteous shot) activity:
1. Event content:
As the welfare agencies and disadvantaged groups of the old districts of the revolutionary districts as the special funds of love.
2. Activity time: Starting in May 2006, to carry out a series of love -sale and donation activities in the past year.
3. Sales product Source:
(1) sponsor the merchant of the Golden Horse House, especially the sanitary, floor, tiles, cabinets, electrical appliances, furniture, etc. Well -known brand manufacturers have a strong brand promotion awareness and sponsor the enthusiasm of investment products. They agree to do business promotional activities on the grounds of public welfare sponsorship.
(2) At present, the company's Wuhu base still has a group of inventory furniture, bedding, etc., which can be used as righteous products.
(3) The plan to organize 8-10 public welfare theme promotions and several donation activities in the past year. It is estimated that each time it needs to provide furniture building materials worth 1-50,000 yuan Selling for sale as a donation funds to fund the old revolutionary district.
4. The difficulty of activity: This activity requires some manufacturers to cooperate to provide product -based products. However, participating in this event can bring a number of tangible returns to merchants. Therefore, it is feasible to persuade merchants to provide auction products.
5. Event starting time: May 27th, 28th, once a day, auction time of about 2 hours per day.
It 1-2 weekends will be held at a fixed -point monthly on the weekend.
. Support objects
The main support objects with the old district of Dabie Mountain in Hubei Province, you can go deep into the old district of Dabie Mountain, such as Hongan, Macheng, Dawu, Luotian, Yingshan, Yingshan , Huangpi, Xinzhou and other places, according to different periods, organize manufacturers such as brand tiles, flooring, sanitary ware, cabinet and cabinet matching to launch relevant theme promotional activities, such as the following theme activities:
1. From July to August, after the college entrance examination, the college entrance examination was launched
2. September. R n3. October, donate love for welfare agencies in the old revolutionary district
. Media support
1. n2. "Wuhan Morning News"
3. Wuhan TV "People's Link"
4. :
1. This free shooting activity is a bottomless price, that is, the starting price of all lots from 0 yuan.
2. The auction of the auction was provided by the merchants of the Golden Horse House. The main auctions such as bed, mattress, sofa, dining table, chair, sofa bed and other auctions.
3. The amount of this auction is used to fund the disadvantaged groups of revolutionary districts.
4.
5. This auction is auctionless auction. In the end, the owner was brought to the cashier platform by the staff;