1 thought on “Luo Yonghao Xuanxin startup company will enter the AR industry”

  1. Luo Yonghao Xuanxin startup company will enter the AR industry
    Luo Yonghao Xuanxin startup company will enter the AR industry. In a live broadcast room, Luo Yonghao announced that his new startup company is called "Thin Red Line" (translated as a fine red line , Not announced the official Chinese name). Luo Yonghao Xuanxin startup will enter the AR industry.
    To Luo Yonghao Xuanxin startup company will enter the AR industry 1. Not long ago, Luo Yonghao announced that he had left a friend's management and officially withdrew from Weibo and all social platforms. He once again built a business. The new entrepreneurial direction will choose the AR industry.
    Last night, in the live broadcast room of a friend, Luo Yonghao and Hammer 001 employee Zhu Xiaomu talked about the progress of entrepreneurial, and announced that its new startup company was called "Thin Red Line" The official Chinese name was announced), the new company is preparing to recruit people.

    The official website of the company has no substantial content. There is only a "fine red line" and a text: An to Directly in the Platform-level (the opportunity to participate in the platform-level revolution). Earlier, Luo Yonghao has launched a "fine red line version" nut mobile phone, and the name of the new company may be related to this.
    For the time of the next conference, Luo Yonghao said that the new product launch conference was held at least two years later, which may be an overseas conference.
    Mo Yonghao said in an interview before that the essence of VR is more like a game console, and AR is the next generation computing platform. Their hardware team will develop an engineering machine each year. In principle, they will not be sold to the outside world. They are only available in internal development and use until the commercialized sales conditions and the overall environment are roughly mature. In the future, I want to make a first thing like the iPhone iOS in 2007 in the AR era, becoming an Apple -like company on the next platform.
    To Luo Yonghao Xuanxin startup company will enter the AR industry 2 about Luo Yonghao. This is a figure. Once, the Hammer Technology he founded brought a lot of interesting new inventions to the mobile phone industry. However, after fierce competition, Hammer Technology finally retired in the mobile phone market and his founder Luo Yonghao chose to engage in live broadcast and bring the goods after owed a large number of debts. This has also attracted the attention of many netizens on the Internet. It brought a lot of popularity for it.
    On the evening of July 10, in a live broadcast room, Luo Yonghao announced that his new startup company was called "Thin Red Line" (translated as a fine red line, and the formal Chinese name was not announced). In addition, "making a friend" Weibo also released news that Luo Yonghao's new company is preparing to recruit people, the main product manager and designer.

    "I will officially withdraw from Weibo and all social platforms tomorrow, and once again start a business." In the middle of the night on June 12, Luo Yonghao's Weibo attracted the attention of many netizens. By the afternoon of June 13, Luo Yonghao once again "farewell" through social platforms including Weibo accounts and WeChat public accounts, and announced that the `project that was entrepreneurship again was AR. However, will Luo Yonghao really "retreat"? How long is the "really passed" from the finale? Can his entrepreneurship succeed this time?
    Luo Yonghao wrote such a trailer on Weibo on the afternoon of June 13: "Late tonight," Luo Yonghao''s Weibo will also be changed to the official Weibo of "Match a friend live room". "That night The Weibo account of "Luo Yonghao" has become "making a friend live room".
    is also on the evening of June 13th. Luo Yonghao appeared again in Douyin to make a friend's live room, and he still lived in the live broadcast. When my colleague introduced a certain type of oatmeal, Lao Luo picked up a bowl of netizens who asked in the live broadcast room to confirm again, "I went to start a business again" and admitted that I "went to burn money."

    At the same time, Luo Yonghao also opened a new Weibo account. According to his statement, the colleagues of the new entrepreneurial project AR company opened a new Weibo of "Product Manager Luo Yonghao" for him. However, Luo Yonghao said that he "really doesn't want to communicate on the social platform", just for the consideration of retaining a "formal rumor clarification", intending to change the new account to "Luo Yonghao's rumor" and add V certification Essence As of 10 am on July 11, "Luo Yonghao's rumor" had 51,000 fans.
    The noteworthy details are that Luo Yonghao bid farewell to the bottom of the Weibo picture "Send it by the hammer", and when this Weibo is issued, Weibo certification is also "Hammer Technology CEO". Although Luo Yonghao's entrepreneurial road does not start from the "hammer", Hammer Technology does occupy an important position in Luo Yonghao's entrepreneurial process.
    In 2012, Luo Yonghao founded Hammer Technology and focused on making mobile phones. But good times, Hammer Technology made Lao Luo on a huge debt in a few years. According to media reports, since the operating crisis in the second half of 2018, Hammer Technology owed a total of about 600 million yuan in debt of banks, partners and suppliers.
    In dialogue with the media, Luo Yonghao said: When doing hammer technology, because of my personal influence, it is difficult for the company to do a lot of other entrepreneurs. The benefits are obvious. But the benefits of this personal influence have added how many points have been added to the company, and accordingly, how many points have been reduced because of the shortcomings of my personality.

    I I have bad nature, unobstructed mouth, and attack personality. After being the person in charge of the enterprise, I often restrain myself, which causes a lot of trouble for the company. If the general account is calculated, it can't even say that my personal influence is extra points or reduced points.
    It, I have more serious social terror. Although I have been extremely active on the public platform for many years, if possible, I still hope to live a quiet life in a few years. This demand is usually more luxurious for entrepreneurs with public influence. Fortunately, the first few years of AR did not need to propagate the creation of potential, so I wanted to withdraw from the public vision through this rare opportunity to make a few years of products.
    In addition, Luo Yonghao talked about the current debt situation that there are currently less than 1 million direct debt that has occurred. It should be returned before the end of March of this year, but because of some unexpected disputes at the end of last year, all of them will be over until Around November. In order to pay debts, Luo Yonghao has tried a lot of projects, and eventually embarked on the road of live broadcast and cargo.
    In fact, Luo Yonghao has made many previews again. In January of this year, he revealed on the social platform that "Seeing on the next generation platform". By March, Luo Yonghao directly announced that "what you want to do is AR". Luo Yonghao also stated on many occasions that the live broadcast and cargo were not his career pursuit. He always wanted to return to the high -tech field to continue his business.

    Is why it was AR, Luo Yonghao once answered in a dialogue article published by the social platform: "It is almost from the day of determining the accident of hammer technology. Essence In a few years, Luo Yonghao's judgment was "the probability of the next generation computing platform can only be AR, and it is unlikely to be something else." He said, "We believe that AR is the next generation computing platform."
    The specific plan to the future, Luo Yonghao revealed that the hardware team will develop an engineering machine every year. In principle, it is not available to the outside world. It is only available in internal development and use it until the commercialized sales conditions and the overall environment are roughly mature.
    To Luo Yonghao Xuanxin startup company will enter the AR industry on the evening of July 10, Luo Yonghao's new startup company named "Thin Red Line" (fine red line) in the live broadcast room of the live broadcast room industry. At this stage, the company mainly recruited product managers and designers, and released HR mailbox.
    The company's official website has been launched, and there is only one line on the main interface- "An to Directly in the Platform-level" (the opportunity to participate in the platform-level revolution directly). At present, there are no other functions except for email contact.

    Luo Yonghao (right) In the "make friends" live room. Source: "Pay a friend" Weibo screenshot
    In company checking information shows that the company associated with the official website is "Beijing Fine Red Line Technology Co., Ltd., established in 2018, has a registered capital of 100,000 yuan, and its business scope covers technology, software, design, advertising and other aspects.
    is worth noting that Luo Yonghao does not hold the shares at present. Xu Han, the legal representative, holds 99%of the equity, and Huang He, general manager and executive director of the "friends", holds 1%of the shares. However, public information shows that Xu Han and Huang He were partners when Luo Yonghao founded Hammer Technology. Xu Han had served as a director of Hammer Technology, and Huang He had served as the director of Hammer Technology.
    During the live broadcast, Luo Yonghao said that "I believe AR is the next generation computing platform", and VR is more like a game console. At the same time, Luo Yonghao said that he was not optimistic about Apple AR glasses, "there is basically no expectation for their product innovation." And he hopes that his company can first make an epoch -making platform like the iPhone OS in 2007 to create a new Apple company and will "hit everything in."
    The last entrepreneurial: Lao Luo's Shanghai History History
    Public information shows that Luo Yonghao has only a middle school degree and dropped out of school in high school. Nevertheless, he started from the New Oriental teachers and started a quite bumpy entrepreneurial process.
    In 2001, after two interviews, Luo Yonghao wrote to ask Yu Minhong to give him the third trial opportunity and eventually became a teacher of Beijing New Oriental School. In 2006, Luo Yonghao resigned from New Oriental and successively founded the "Niu Bo" blog, education company and Hammer Technology Company.
    . The progress of the mobile phone business of Hammer Technology was not smooth. At the end of 2018, the capital chain of Hammer Technology broke, and Luo Yonghao, 46, owed 600 million yuan in debt. Luo Yonghao had been involved in mobile social networking, and all attempts failed.

    Mamu mobile phone conference. Source:/news/info/ID/5533
    After going around, Luo Yonghao decided to "change the living method", on March 19, 2020 on his personal Weibo It was announced that it was decided to do live e -commerce live broadcast. "Although I am not suitable for selling red, I believe that I can bring a brother in the category of many products." Luo Yonghao was on the first live broadcast of the goods on April 1, 2020. The total amount of payment transactions exceeded 170 million yuan, and the cumulative number of viewers reached 48.75 million. Luo Yonghao recently said that all debts are expected to pay off this year.
    To Luo Yonghao's popularity in the field of live sales, it seems that he will not change careers in a short time. However, in November 2021, Luo Yonghao said on Weibo, "Our next entrepreneurial project is a so -called Yuan universe company." On June 12, 2022, Luo Yonghao released a message through Weibo late at night, "It's almost 13 years in a blink of an eye, and it is really fast. Tomorrow I will officially quit Weibo and all social platforms, and once again start a business to start a business to go to business and go to business. "
    Less than a month after the retreat, Luo Yonghao" flashed "again, and announced the new startup company" Thin Red Line "in the live broadcast official.
    In this time, can Lao Luo "go to the next victory"?
    AR entrepreneurship is "creating"
    AR (augmented reality). In simple terms, it is to use scientific and technological means to superimpade the real objects and virtual matter to enable it to perceive us at the same time, so as to realize the reality beyond reality. Sensory experience.
    With the maturity of technology, AR is increasingly applied to various industries, such as education, training, medical care, design, advertising, etc. Imagine that you can't go offline because of the epidemic, but as long as you sit in your room and put on AR glasses, you can see the teacher standing in front of your desk and communicating with you "face -to -face". In addition, the indoor maze that burst into the fire on the Douyin also used to the relevant AR technology. These are the most basic AR application scenarios.

    AR Application Concepts. Source:/AR/597
    It seem to be so vast in AR prospects, countless capitals around the world have entered the venue, but its technology has not made great development. According to Ai Media Consultation "2022 The Internet of Things Industry Dynamic and Hot Touring Season Report -Home/Personal IoT", many vertical head -shaped manufacturers, head mobile phone companies, and traditional photoelectric companies have officially announced their cutting into the AR track to the outside world. However, the core pain point of the industrial chain -the software ecology is insufficient, and the iterative speed of the software and hardware is not matched -it has not been resolved, and the enterprises are gradually exploring the joint construction of the software and hardware ecology.
    Perhaps this time Luo Yonghao's "hitting everything" AR entrepreneurship is exactly the richness of the AR application scenario. At the same time, AR's hard and hard technology has not yet matured and absolutely "leaders".

    "Those companies that forcibly sell products now must sell one loss." Luo Yonghao said that vertical AR equipment with specific uses, such as AR in education, complex skills training and special industries Glasses are fully commercialized within two or three years, but the commercialization of universal AR equipment takes five years or even longer.
    We we can even guess that Luo Yonghao's THIN Red Line's destination is still entering the Yuan universe. The final technical interconnection and industry symbiosis may be the ultimate strategic goal of all admission companies.

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