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vintage jewelry pieces wholesale In order to determine the successful progress of the activity, it is essential to formulate a event plan in advance. The event plan is a written plan for the specific activities that will be carried out. How should the activity plan be formulated? The following is the event plan for the golden jewelry Tanabata that I carefully organized. Welcome to read. I hope everyone can like it.
In activity plan of Golden Jewelry Tanabata 1. Activity time
20xx XX Month XX Day (Tanabata Festival) -XX Month XX Day
, theme of activity
Rose -XX jewelry conveys your love
. The background of the activity
Wen times for the festivals, 20xx XX Month XX Day (Tanabata Festival) -XX Month XX Day Good Festival, Valentine's Day is Valentine's Day, Valentine's Day is Expressing a great opportunity to express love, the Lantern Festival is called the Lantern Festival in ancient times, and it is also a festival that husbands and wives meet with each other. At this time, people think most at this time are their lover or lover. People will think of sending flowers to lover or lover. Gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology, and specially launch novel and chic gifts -roses that can talk about love, let people express their lover or rose while giving gifts to the roses who speak love words. The love and thanks of the lover's love and gratitude make the emotional meaning of XX jewelry attached to the emotional meaning, impress the hearts of consumers with emotional demands, and win with emotional marketing.
. The purpose of the event
1. Increases the popularity of the store during Valentine's Day through this event;
2. Increases the popularity of the XX jewelry brand in the local area and seizes the market share;
. Further further Increase the brand reputation of XX jewelry to facilitate long -term promotion of sales.
5. Event content
1. Creation activities:
(1) XX Month XX day day's issued daily or evening newspaper publishing event publicity advertisements. —XX jewelry passes your love ";
(2) Franchisees from various places do event promotional advertisements on TV stations in various places. Detailed advertisements for cabinet address and telephone number.
2. Counter promotion:
Mas of the XX jewelry store/cabinet to send XXXX yuan to send "love words rose", this event is to make people express their lovers on Valentine's Day Love and thanks, etc., mainly use "saying love roses" to record people who are embarrassed to speak to their lover or lovers and thank you sweet words. After that, they are sent with jewelry. At the same time, you get a spiritual gift of emotion.
. The new listing
The new diamond ornament of people with deep emotions (mainly "keeping" and "good beauty" series) will be released at the same time. Complexity with the activity make this "emotional marketing" achieve a comprehensive ".
6. Event publicity and promotion
(1) Do a good job of publicity posters and X display racks in front of the store, arrange consultants at the counter, and set up an event consultation telephone to answer customers for consultation for series activities;
(2) Network promotion: cooperate with local website promotional advertisements, event news reports and other publicity activities, and do a good job of "building potential" in the form of news events;
(3) Franchise partners pay attention to local newspaper media The reporter contacted and paid attention to the activities of the event to achieve long -term publicity brands and the purpose of promoting sales for a long time.
7. Budget for activity
1. "Roses that can speak love": xxxx yuan;
, X display racks: XXX yuan;
, publicity page (DM) : Xxxx yuan;
4. Advertising publicity fee: XXX yuan;
5. Total: xxx yuan.
In activities of Golden Jewelry Tanabata 2 I. Activity Background
China Romantic Valentine's Day, becoming the time for men and women to express love, and jewelry jewelry is a gift to express love.
. Activity theme
Meeting Jiarui Romantic Life
3. Activity time
X -month month x day
. Event content
yellow Platinum:
1. Thousands of gold discount X yuan/gram platinum discount X yuan/gram.
diamond jewelry: The whole audience is fold, the love of the audience is long.
1. "Eternal Love" — The name is engraved in the diamond ring purchased by each couple, advocating the eternity of love. And distribute a "deep affection" card.
"The depths of love" — when the crystallization of love, the "love deep" card receives thousands of golden zodiac pendants. (Within 2 grams)
2. There is a miracle if you have love
bought jewelery and you will send it yourself, and we will send the flowers to the time you want In the hands of people.
"Sweet Word Fax" We will design some exquisite cards, and send your sweet words to the hands of the people you want to send together.
3. "XX reluctance"
XX diamond jewelry specially launched the "XX reluctance" special package, allowing you to experience different love.
XXX Qixi Festival Activity Plan
Clash Auspicious Life
Activity Time: x Month X -X Month x Day
nThis Consumption is full of xxxx dollars to send XX yuan diamond
This Consumption xixx dollar delivery XXX yuan diamond
Huang Platinum consumption is free of XXXX yuan diamond
and so on.
Silver jewelry:
XXX silver jewelry accepted x fold.
Diamond ornaments:
S selection of a series of products, named "Hand in Hand Eternal" and prepare to get married souvenirs.
1. Meeting Lao Fengxiang- "Lifetime agreement"
The people who purchase the "Get Holding Eternal" diamond product, can get a value of value XXX yuan wedding gift from Lao Fengxiang Yinlou.
2. Meeting Lao Fengxiang- "Seven Years itching"
The people who buy the "Get Holding Eternal" diamond product can get a gift from the value of the value of the value of the value of the value of the XXX yuan from Lao Fengxiang Yinlou.
3. You buy diamonds. I will get the gold
Wasites to buy diamond products,
those who pay XXXX yuan, send a red rope thousand -foot gold transshipment bead bracelet. Weaving fees separately;
The person who pays XXXX yuan, send two red ropes to thousands of gold transport bead bracelets. Weaving fees separately;
The person who pays XXXX yuan or above, and sends three red rope thousands of gold transport bead bracelets. Weaving fees separately;
4. Special offer for XX diamonds. On the day of the Valentine's Day of Qixi, two diamonds are selected and sold at XX.
5. Preparation of activity
1. Store layout, pink heart -shaped arch in the store.
2. Gift customization, fits the commemorative wedding commemorative, and keep each other as the theme.
3. Activity promotion: SMS can be issued in the early stage of the event (about 20,000 per shop, two stores in X County together.)
Golden jewelry Tanabata Activity Plan 3 I. Promotion purpose
Through the theme of "Romantic Tanabata Night", it is closely grasped around the psychology of "lover" and launched commodity promotion and event promotions to attract passenger flow, increase popularity, and achieve the purpose of sales. Vigorously launch the price reduction promotional activity of "price reduction storm", so that consumers feel a real price reduction discount.
. Promotion time
2020 x month x day — xx month xx day
. Publicity schedule
2020 X Month X Day — X -month x day r r r r r
. Promotional theme
1. Demonstration of love is reasonable.
2. Prepare gifts to let love announce the world.
5. Commodity promotion
"Tanabata Valentine's Day" is a special festival, a festival with a gift from a lover. , Flowers, boutique series, etc.
Each store should do a good job of creative display and highlighting the focus of the product to ensure that the festival products reach sales.
1. Specials in commodities
During Valentine's Day, setting a special price area for the consolidation of the backlog of goods in the store. This part of the product can be used by this event to keep the capital sales and make the soldiers really affordable.
2. Topic display: X Month X Day -X Month X Daily
Mou stores in a prominent location at the main entrance to make Valentine's Day series of product theme display. The store can be displayed in a prominent position.
Requirements:
A. Valentine's Day theme display, with exquisite jewelry in the store as the main display object.
B. Each store must pack at least XX or more "jewelry sets" for theme display.
6. "Love Headwear Bouquet"
1. Mainly the headdress, the current price is sold at the original price of 6-7 %, and the artistic pen is written in an eye -catching price. Give a flower.
2. Make a "love headwear bouquet" price table prepare the box in advance, packaging paper, and do the packaging work.
3. Free delivery services, the accessories are required to exceed XXX yuan, and the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1. Lover's playful ball pairs
mine to make XXX -XXX, balloon is used for the atmosphere of the store Valentine's Day and shopping gifts (the store is arranged by itself).
The cost xxx yuan/set.
2. Member card gifts
Wasites to buy Valentine's Day series (unlimited amount), you can give a member card. (Time: x Moon X Day — Day day)
Puke the registration of membership card information.
8. Propaganda
. The layout of the store
1. Prepared gifts to let love announcement in front of the world.
A. Artist handwriting posters at the entrance of the store (including the specific content of preferential strategies);
B, color banner: content is "show love!" , Buy or rent a heart -shaped balloon for store decoration;
. The hygiene inside and outside the counter and the store should be clean.
3. Here, we still need to mention the service quality must be improved effectively.
The joint operation
The cooperation agreement with the local flower shop to provide products with each other to increase the sales volume of both parties.
If you buy XX yuan flowers, give a accessory or a member card provided by XXX.
Sexed the XX yuan jewelry at XXX and presented flowers or discount cards provided by XX flower shop.