1 thought on “tashi jewelry wholesale Bank Mother's Day Marketing Activity Creative Plan”
Terrence
high end wholesale jewelry In order to ensure the smooth development of things or work, we need to formulate a plan in advance. The plan is a written plan arranged from the aspects of purpose, requirements, methods, methods, and progress. So what is an excellent solution? The following is the creative plan for the bank Mother's Day marketing activities I collected and organized. I hope to help everyone. The creative plan for bank Mother's Day marketing activities 1. Activity background In order to better convey the emotional culture and enhance consumers' impression and memory of "jewelry", to drive sales with the brand, this event is now developed. Program. Mainly, with the help of "Mother's Day", it spreads the concept of "Mother's Day" in the name of "jewelry" to remind the target consumers' attention to "Mother's Day", which has aroused its celebration of "Mother's Day", so that "Mother's Day" "Deep deep target consumers' emotions, thereby increasing the brand awareness and increasing marketing goals of nickname purchase. . Purpose 1. Send a sincere blessing to all the mother in the world. 2. Drive the sales of products in the store. 3. The brand mission that carries the brand "10,000 feelings, expressed by me". 4. Transfer the concept of traditional marriage and establish the market position of the first jewelry brand in the jewelry wedding market. three, theme Thanksgiving mother, jewelry pass love! . The target market Cle the psychology of the target consumer group and meet the emotional needs. The target crowd is XX -year -old ~ XX years old, people who serve as high -level positions in government agencies and enterprises. Due to busy work and less time with family members, especially with parents, there are fewer time to be with their parents, so there is generally a knot of "rewarding and raising grace", which can cause potential emotional needs. 5. Activity time x month x day -x month x day. 6. Event content 1. Customers who come to the jewelry shop during the event can receive a carnation. 2. Consumption in the jewelry store with a full X yuan or higher (folding price), the X wedding photo studio takes a set of wedding photos for your parents for free (execution method: you can unite a wedding movie building locally, and design a set of simple designs. The wedding photo series, and the name "Dedicated to the mother" as the name of the set.) 3. The mother who is above the xen anniversary of the wedding can receive a beautiful gift to the jewelry with the relevant documents. (Limited places, until the gift), and you can enjoy the discount of folding X Fold. 7. Publicity method 1. The content banner of "Mother's Day" on the main streets of the city x month x day ~ x day, on the high -density suspension banner of the street with a large traffic, " In the name of jewelry ", a sensational language reminds everyone to pay attention to" Mother's Day "to form a strong festive atmosphere. 2. Send "Mother's Day" family text message; SMS sending activity content. X -month x date ~ X date, in the name of "jewelry", send "Mother's Day" to the new and old customers of "jewelry" to remind consumers X Month X Day "Mother's Day" and communicate with emotional exchanges with emotional exchanges Move consumers. X -month X and X days, through SMS sending activities, inform the target consumer X Month X Day to X -day "jewelry" activity content, and the main location of the activity. The creative plan for Bank Mother's Day Marketing Activity 2 1. The purpose and significance of the activity: In order to welcome the arrival of Mother's Day, we will give our mother a blessing to the mother. Increase the marketing volume of our products and increase the ranking of the branch in the branch. . Activity theme: Prive the strong love of "Cao Cao Xin" for "Three Chunhui". . The organizer: X X Bank Jinan Branch Business Department. . Activity time: x month x day -x month x day. 5. Event object: all customers of XX banks. 6. Activity forms and content In order to welcome the upcoming Mother's Day, Minsheng Bank specially launched the "Memorial House Mother's Day Series" from May 6th to May 9th. Huayu Hall, WeChat on the wall, WeChat greeting card, a series of special activities of Mother's Day, will convey the strong love of "Cao Cao Xin" for "San Chunhui". Participants can choose any way to give blessings to their mothers with their own actions, so that they can feel the warmth of spring. Online activities: As a fan of the WeChat public account of "Minsheng Bank Jinan Branch", users can send blessings to mothers (can be text or photos), and participate in WeChat up wall activities. In the large -screen LED screen outside the Jinan Branch of the Jinlong Building People's Livelihood Bank Jinan Branch, fans' mothers will see the blessing of the city to display the city to make this blessing "witness". The three greeting card templates designed with the theme of "Mother Love Eternal Livelihood" "Mom I Love You"; "Mother's Day, I am by your side"; Customized permissions, can share with WeChat friends and circle of friends after customization, so that mothers can feel the blessing of "private customization". offline activities mainly include: hall layout, presented carnations, free blue moon laundry liquid, and kitchen tableware. The hall layout: In order to allow the hall to surround the strong love to the great mother, you can put a carnation at the door of the hall. First, give the customer the first visual impact of the customers who enter the hall. In addition, for the public district, wealth management area, the cash area is placed on a mini pot. Gift gifts: All customers who buy gold products can give gold roses and a bouquet of carnations, and have the opportunity to participate in the makeup activities organized by our trip for free. For young female customers, it is recommended to recommend makeup activities on Thursday. For middle -aged female customers, it is recommended to give away the blue moonlight laundry liquid or kitchen tableware. As a fan of the WeChat public account of "Minsheng Bank Jinan Branch", the three greeting card templates designed with the theme of "Mother Love Eternal Minsheng Heritage" "Mom I Love You"; "Mother's Day, I am by your side"; "The World"; Among the favorite people ", you can also enjoy the custom authorization of editing text. After the customization is completed, you can share it with WeChat friends and friends circle to spread, so that mothers can feel the blessings of" private customization ". Seven. The expected effect and outlook The is only a few days after the Mother's Day, and the event plan was formulated based on the actual situation. The gift gifts are arranged according to our existing gifts, and the event of this Mother's Day is just before the makeup activities. Two activities can be used for cross, and they can also increase marketing gimmicks. It is hoped that this event is not only for Mother's Day event marketing, but also can be applied to various activities and marketing of various products, and it can also increase our marketing atmosphere.
high end wholesale jewelry In order to ensure the smooth development of things or work, we need to formulate a plan in advance. The plan is a written plan arranged from the aspects of purpose, requirements, methods, methods, and progress. So what is an excellent solution? The following is the creative plan for the bank Mother's Day marketing activities I collected and organized. I hope to help everyone.
The creative plan for bank Mother's Day marketing activities 1. Activity background
In order to better convey the emotional culture and enhance consumers' impression and memory of "jewelry", to drive sales with the brand, this event is now developed. Program. Mainly, with the help of "Mother's Day", it spreads the concept of "Mother's Day" in the name of "jewelry" to remind the target consumers' attention to "Mother's Day", which has aroused its celebration of "Mother's Day", so that "Mother's Day" "Deep deep target consumers' emotions, thereby increasing the brand awareness and increasing marketing goals of nickname purchase.
. Purpose
1. Send a sincere blessing to all the mother in the world.
2. Drive the sales of products in the store.
3. The brand mission that carries the brand "10,000 feelings, expressed by me".
4. Transfer the concept of traditional marriage and establish the market position of the first jewelry brand in the jewelry wedding market.
three, theme
Thanksgiving mother, jewelry pass love!
. The target market
Cle the psychology of the target consumer group and meet the emotional needs.
The target crowd is XX -year -old ~ XX years old, people who serve as high -level positions in government agencies and enterprises. Due to busy work and less time with family members, especially with parents, there are fewer time to be with their parents, so there is generally a knot of "rewarding and raising grace", which can cause potential emotional needs.
5. Activity time
x month x day -x month x day.
6. Event content
1. Customers who come to the jewelry shop during the event can receive a carnation.
2. Consumption in the jewelry store with a full X yuan or higher (folding price), the X wedding photo studio takes a set of wedding photos for your parents for free (execution method: you can unite a wedding movie building locally, and design a set of simple designs. The wedding photo series, and the name "Dedicated to the mother" as the name of the set.)
3. The mother who is above the xen anniversary of the wedding can receive a beautiful gift to the jewelry with the relevant documents. (Limited places, until the gift), and you can enjoy the discount of folding X Fold.
7. Publicity method
1. The content banner of "Mother's Day" on the main streets of the city
x month x day ~ x day, on the high -density suspension banner of the street with a large traffic, " In the name of jewelry ", a sensational language reminds everyone to pay attention to" Mother's Day "to form a strong festive atmosphere.
2. Send "Mother's Day" family text message; SMS sending activity content.
X -month x date ~ X date, in the name of "jewelry", send "Mother's Day" to the new and old customers of "jewelry" to remind consumers X Month X Day "Mother's Day" and communicate with emotional exchanges with emotional exchanges Move consumers. X -month X and X days, through SMS sending activities, inform the target consumer X Month X Day to X -day "jewelry" activity content, and the main location of the activity.
The creative plan for Bank Mother's Day Marketing Activity 2 1. The purpose and significance of the activity:
In order to welcome the arrival of Mother's Day, we will give our mother a blessing to the mother. Increase the marketing volume of our products and increase the ranking of the branch in the branch.
. Activity theme:
Prive the strong love of "Cao Cao Xin" for "Three Chunhui".
. The organizer:
X X Bank Jinan Branch Business Department.
. Activity time:
x month x day -x month x day.
5. Event object:
all customers of XX banks.
6. Activity forms and content
In order to welcome the upcoming Mother's Day, Minsheng Bank specially launched the "Memorial House Mother's Day Series" from May 6th to May 9th. Huayu Hall, WeChat on the wall, WeChat greeting card, a series of special activities of Mother's Day, will convey the strong love of "Cao Cao Xin" for "San Chunhui". Participants can choose any way to give blessings to their mothers with their own actions, so that they can feel the warmth of spring. Online activities: As a fan of the WeChat public account of "Minsheng Bank Jinan Branch", users can send blessings to mothers (can be text or photos), and participate in WeChat up wall activities. In the large -screen LED screen outside the Jinan Branch of the Jinlong Building People's Livelihood Bank Jinan Branch, fans' mothers will see the blessing of the city to display the city to make this blessing "witness". The three greeting card templates designed with the theme of "Mother Love Eternal Livelihood" "Mom I Love You"; "Mother's Day, I am by your side"; Customized permissions,
can share with WeChat friends and circle of friends after customization, so that mothers can feel the blessing of "private customization".
offline activities mainly include: hall layout, presented carnations, free blue moon laundry liquid, and kitchen tableware.
The hall layout: In order to allow the hall to surround the strong love to the great mother, you can put a carnation at the door of the hall. First, give the customer the first visual impact of the customers who enter the hall. In addition, for the public district, wealth management area, the cash area is placed on a mini pot.
Gift gifts: All customers who buy gold products can give gold roses and a bouquet of carnations, and have the opportunity to participate in the makeup activities organized by our trip for free. For young female customers, it is recommended to recommend makeup activities on Thursday. For middle -aged female customers, it is recommended to give away the blue moonlight laundry liquid or kitchen tableware. As a fan of the WeChat public account of "Minsheng Bank Jinan Branch", the three greeting card templates designed with the theme of "Mother Love Eternal Minsheng Heritage" "Mom I Love You"; "Mother's Day, I am by your side"; "The World"; Among the favorite people ", you can also enjoy the custom authorization of editing text. After the customization is completed, you can share it with WeChat friends and friends circle to spread, so that mothers can feel the blessings of" private customization ".
Seven. The expected effect and outlook
The is only a few days after the Mother's Day, and the event plan was formulated based on the actual situation. The gift gifts are arranged according to our existing gifts, and the event of this Mother's Day is just before the makeup activities. Two activities can be used for cross, and they can also increase marketing gimmicks. It is hoped that this event is not only for Mother's Day event marketing, but also can be applied to various activities and marketing of various products, and it can also increase our marketing atmosphere.